resume

WORK HISTORY

SEP 2017 – Current

Marketing Manager

Megeve Beauty and Medical Centre Ltd.

– Lead the marketing department and report direct to the general manager
– Build new customer base, achieve sales targets and increase market share in related segments
– Formulate, implement and evaluate different branding & PR projects across all ATL/BTL channels from concept to launch, including online and offline
– Provide marketing advice on all aspects to internal teams
– Draw up sales and marketing strategies and provide appropriate solutions to company
– Keep up with trends and achieve company goal by quantitative market researches

Aug 2016 – Sep 2017

Senior Digital Marketing Manager

BOX-IT Ltd.

– Oversee the new division for digital marketing and report direct to the Executive Director
– Understand business needs and formulate the best digital strategies to achieve marketing objectives and goals by quantitative market researches and statistical analysis
– Formulate, implement and evaluate different digital branding & PR projects across all digital channels from concept to launch, including website, mobile, digital media, video, web analytics, SEO/SEM, email and social media)
– Provide digital marketing advice on all aspects to internal sales teams
– Analysis statistical results and prepare reports and proposals to Executive Director

Nov 2015 – Aug 2016

Associate Account Consultant

Fuji Xerox (Hong Kong) Ltd.

– To grow the assigned Key Accounts customers and identify new business opportunities to achieve revenue targets and business results
– To prepare selling proposal, conduct product demonstration and presentation to executive level
– Participate directly in the sales process by making in-depth presentations and live demonstrations
– Analyze and define customer requirements and advise best solution to meet their needs
– To build long-term relationship with customers in order to close deals
– Strong sales instincts with strategic consultative skill and committed towards sales target achievement
– Provide after-sales services to ensure customer satisfaction

Oct 2013 – Nov 2015

Digital Marketing Manager

Taster Ltd.

– Participate in the planning and development of digital marketing strategies covering all disciplines including Social Media, SEO/SEM/CPA/PPC, Website, eDM, etc., ensuring digital objectives are met and integrated with overall marketing strategy
– Analyze GA and SEM data and look for optimization opportunities to improve ROI in online marketing campaigns
– Conduct regular review and optimization of campaign performance, prepare reports on various metrics and web analytic

Jan 2012 – Oct 2013

Account Manager

BEECRAZY, Ensogo

– Oversee the production process through communicating with different parties; e.g. marketing, i.t. , CS and logistic
– Build up and maintain excellent relationship with merchants by giving marketing ideas
– Implement and evaluate the promotion strategies through marketing plan: EDM/in-site banner/social media

Apr 2009 – Jan 2012

Account Executive

Tntworkshop Company

– Maintain good relationship with local clients and printing factories in mainland China
– Sell and promote printed products by organizing campaigns

EDUCATION

2018

Master in Quantitative Analysis for Business

City University of Hong Kong

2011

Bachelor of Social Sciences (Hons) in Psychology

Hong Kong Baptist University

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Coding Skills

HTML5

CSS3

WordPress

Statistical Skills

Student's t-test

Regression analysis

Factor analysis

ANOVA

Design Skills

AfterEffect

Photoshop

Illustrator

TESTIMONIALS

John Chan

Executive Director/ Box-it Ltd.

He has supervised many projects wherein he has showcased his skills of creativity, smart work, and leadership and many such attributes making him a worthy employee. He is highly respected by the people who work under his supervision.

Clinton Wan

Section Head/ Fuji Xerox (H.K) Ltd.

He did an excellent job in this position and always achieve monthly sales target and with overall achievement of 186% versus sales target. He effectively penetrates new customers and maintains very good customer satisfaction in account servicing.

Lo Choi Ning

Director / Taster Limited

His knowledge in the domain is exceptionally good. He has established an outstanding rapport with team members. He is organized, thorough in his paperwork and the ability of meeting deadlines without compromising on quality of work.

Maciej Pas

VP of Operations/ BEECRAZY

He was imperative to possess the ability to manage multiple projects and ensure that all jobs were completed and also able to establish a rapport with his customers and acquired technical knowledge of the processes. I am especially grateful to him for extending his leave notice in order to help us train his successors. Thanks to this selfless act.